There are many studies and articles on the advantages of electronic commerce and the importance of recourse to it and adopt a pattern president for commercial activity in the era of information through high-speed, and we briefly introduced the most prominent features of electronic commerce - one that concerns us most in the Arab environment - from the summaries of studies and reports referred to as follows : -- Find ways trafficking approve the information age In the information age and the trend towards long hours in front of computers and Internet sites, only the pressing need for a trade patterns with features of this era and manners, from here enabled Alalkintrunet trade patterns to create innovative ways of management of commercial activity, like in selling through electronic means (RETIL E - commerce) and electronic commerce between businesses (E-commerce business-to-business) and in both fields possible change in the way the comprehensive service delivery and presentation of the product and achieve comprehensive presentation of options for shopping. Access to global markets and achieve a higher return than traditional activities: -- The universality of electronic commerce abolished limits and restrictions before entering commercial markets, thanks to the transformation of the world market is open to consumers regardless of their geographical location of the seller or buyer, and whether international trade agreements (GATT, GATS, TRIPS) seeks to liberalize trade in goods and services, Electronic commerce is inherently achieve this goal without the need for consensus and negotiation rounds, it was said here that electronic commerce requires a collective international effort to regulate it, starting in nature because they do not recognize boundaries and limitations that do not require adherence to any restrictions. Options to meet customer smoothly Enabling e-commerce companies to understand the needs of customers and shopping options available to them more broadly, and this alone achieve a high rate of satisfaction among customers are offered traditional means of commerce, the customer can know the items and prices and features every type and product differentiation and evaluate the subject of procurement in terms of how it meets the desire of the options buyer. Development of trade performance and service: -- Electronic commerce, including the required infrastructure and technical strategies for financial management, marketing and management relations and contact with others, provide an opportunity for developing the performance of institutions in various fields, which provide great service for enterprises in the field of evaluating reality and the efficiency of its employees and the safety and effectiveness of technical infrastructure management and rehabilitation programmes. "" The growth of electronic commerce stimulates research on finding new and improved methods for the use of coupons and electronic checks, and in the meantime, there are new methods of work and thrive on the Internet that were not possible in the real world. For example, many companies sell specialized in dealing with corporate surplus stocks online through Internet auctions. The company predicts "Forrester Research" The auctions between companies via the Internet sales will exceed 7.3 billion U.S. dollars this year alone. The most important thing with respect to the auction site is limited impact on the price, in a maneuver, can not the producer or distributor to determine the price alone price of the goods or service is determined only by the registered demand in the market. Studies show that "to" get the support of the concept of electronic commerce throughout the company a very important issue. Can be obtained such support through the education cadre administrative and marketing managers and information technology, finance and sales officials so that the representation of all sectors in the company in decisions taken on Electronic Commerce, "" This highlighted the advantages of electronic commerce by putting us an opportunity to exploit this pattern of action to reach the markets may not allow traditional trade reached and to establish projects small capitalization may fit the investment opportunities in the Arab environment.
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