Free shipping may not always be a bright idea to drive sales. You should always evaluate your product profile like its weight, size & bulkiness before you choose to provide free shipping. It is advisable to offer free shipping in the lightweight goods, as they would carry less shipping charge. Above all, you should consider the profitability & yield provided to cover the financial cost of the offer.
Evaluate likely market response and the business implication before offering Free shipping to your customers. Moreover, entering into hidden tactics like wrongly increasing the product price to cover the free shipping cost may spread negative publicity about your store.
Source: entrepreneur.com
Evaluate likely market response and the business implication before offering Free shipping to your customers. Moreover, entering into hidden tactics like wrongly increasing the product price to cover the free shipping cost may spread negative publicity about your store.
Source: entrepreneur.com
